Ludgate is tipped to merge with Maitland

Ludgate Communications is rumoured to be attempting to bolster its financial PR operation with a potential merger with the Maitland Consultancy. Robin Hepburn, chief executive of Ludgate confirmed to PR Week on 12 November that he was already in talks with one agency, which is now believed to be Maitland.

Ludgate Communications is rumoured to be attempting to bolster its

financial PR operation with a potential merger with the Maitland

Consultancy. Robin Hepburn, chief executive of Ludgate confirmed to PR

Week on 12 November that he was already in talks with one agency, which

is now believed to be Maitland.



There is much industry speculation that Maitland chairman, Angus

Maitland, the agency’s majority shareholder, is looking to sell-up the

agency. Angus Maitland refused to comment on any potential deal.



Ludgate has undergone senior staffing changes recently following the

departure of deputy chairman David Simpson and financial division

directors Mike Tate and Terry Garrett earlier this month. (PR Week 12

November).



Talks believed to be currently taking place between Ludgate and

Maitland, are understood to be part of a ploy by Ludgate’s parent,

Interpublic, to significantly expand its financial PR offering in

London.



Prior to approaching Maitland, Interpublic is understood to have

contacted Finsbury but was rebuffed.



Eugene Beard, vice-president of Interpublic, said he had no comment to

make on the rumours.



Ludgate merged its corporate, European and City divisions into one

financial PR unit earlier in the year (PR Week 4 June) in a bid to

refocus its financial offering.



Any purchase by Interpublic may also raise questions over the future of

the financial arm of Interpublic agency Shandwick.



Two financial directors at Shandwick, Andrew Best and Matthew Hooper,

recently left to set-up new investor relations and PR firm Shared

Value.



(PR Week 19 November).



Maitland is currently working on behalf of German telecoms operator

Mannesmann as it fights a pounds 64 billion hostile takeover bid from

Vodafone Airtouch.



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