GCI Jane Howard takes WH Smith’s retail PR

GCI Jane Howard has won a four-way pitch to run a PR campaign for WH Smith’s retail operation.

GCI Jane Howard has won a four-way pitch to run a PR campaign for

WH Smith’s retail operation.



The account, which will run into six figures, has been held since 1996

by Countrywide Porter Novelli, which did not pitch having come to an

agreement, described by the client as ’amicable’ to terminate the

relationship.



Vanessa Tipple, the account manager at GCI Jane Howard said the details

of the PR programme were still being agreed with the client but that the

agency would be involved in supporting all aspects of the retailer’s

trade.



’We will be supporting everything they are doing - it is an exciting

time as they are introducing a lot of innovative new product lines,’ she

said.



Rachel Spackman, PR executive at WH Smith retail and the reporting point

for the agency, said Jane Howard was appointed on its credentials

presentation.



’We were impressed with their enthusiasm and knowledge of retail PR,’

she said.



The account will be run by Emma Cantrill, a director at the agency. She

will report to the newly strengthened WH Smith in-house team, Rachel

Spackman and press officer Victoria Seymour were brought in at the

beginning of September. Spackman was previously at Amanda Barry

Communications as PR manager, and Seymour came from the PR department at

Focus Do it All.



WH Smith also uses Biss Lancaster for its on-line and literary award

PR.



The pitch list included two London-based agencies with strong retail

connections.



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