DIARY: Minister for rent code heaps praise on PR agency in the process

However much politicians whinge about spin doctors and the media’s obsession with spin, they know how to spot good PR.

However much politicians whinge about spin doctors and the media’s

obsession with spin, they know how to spot good PR.



Housing minister Nick Raynsford last week launched the National Approved

Letting Scheme, a best practice code designed to reassure both tenants

and landlords of rented property that they are not being ripped off.



The agency in charge of the launch, Meridian PR, has worked on the

account since last September but brought the ’product’ out to consumers

at a packed press conference so smoothly organised that the minister

praised the PR firm for its good work.



’I hope the publicity this launch receives, added to the ongoing work of

the scheme’s PR consultants, Meridian, will help to raise public

perception of the scheme,’ Raynsford, who is not thought to have any

financial interest in Meridian, told the assembled hacks.



Officials at GICS might think it odd that a minister elected to praise a

private firm over its own state-run operation, but the man who ran for

mayor until Dobson stepped into the breach, clearly had no problem with

it.



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