The agency will offer brands comms services including digital consultancy, issues management and consumer analytics.
Third City will target clients in retail, financial services, utilities, media and non-profit organisations.
Commenting on the launch, Belli said: ‘The way that brands and consumers interact has changed and clients want people who get this. Successful campaigns need a sustained narrative across all channels, not just 30 seconds of fame.’
Third City’s first client is e-tailer Bouf.com, with a brief to enhance the brand across consumer channels and build corporate profile ahead of a new round of venture capital funding.
The agency is currently recruiting at all levels and building a network of strategic partnerships with other independent marketing agencies.