Nespresso hires Brando to create buzz around product launch

International luxury coffee brand, Nespresso, has selected Brando to support a product launch via a retail and trade activation campaign in Q1 2011.

Launching new products this year: Nespresso
Launching new products this year: Nespresso

The agency won the business following a six-way pitch and will be helping to stimulate consumer buzz and global sales around the launch in a six-month campaign.
 
Brando will be producing a global inspiration toolkit that can be used by Nespresso markets to launch the new product in their territories. The toolkit will feature activation guidelines to promote positive word of mouth, intrigue and talkability around the new machine in order to excite and engage target consumers.
 
Packaged portions of espresso coffee have become one of the great high street success stories of recent years.  


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