Nespresso hires Brando to create buzz around product launch

International luxury coffee brand, Nespresso, has selected Brando to support a product launch via a retail and trade activation campaign in Q1 2011.

Launching new products this year: Nespresso
Launching new products this year: Nespresso

The agency won the business following a six-way pitch and will be helping to stimulate consumer buzz and global sales around the launch in a six-month campaign.
 
Brando will be producing a global inspiration toolkit that can be used by Nespresso markets to launch the new product in their territories. The toolkit will feature activation guidelines to promote positive word of mouth, intrigue and talkability around the new machine in order to excite and engage target consumers.
 
Packaged portions of espresso coffee have become one of the great high street success stories of recent years.  


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury retires to consider indecent assault charges

Max Clifford trial jury retires to consider indecent assault charges

The jury in the trial of celebrity publicist Max Clifford has retired to consider verdicts on 11 charges of indecent assault after five weeks of proceedings.

Avoid being caught out on camera

Avoid being caught out on camera

Being caught on camera is a fact of life, so it is vital to ensure that organisations behave in the right way.

Online travel agent Ebookers appoints Shine

Online travel agent Ebookers appoints Shine

Online travel agent Ebookers has appointed Shine Communications as its retained agency following a competitive pitch at the end of last year.