MEDIA: What The Papers Say - Dancing on the grave of Boo.com

Boo.com’s dramatic liquidation spawned predictably pun-laden headlines (’From Boo(m) to bust’ and ’Boo-hoo for Boo.com’).

Boo.com’s dramatic liquidation spawned predictably pun-laden

headlines (’From Boo(m) to bust’ and ’Boo-hoo for Boo.com’).



Despite efforts by Boo founders to focus some of the blame on investors,

the media dwelt on Kajsa Leander’s and Ernst Malmsten’s ’champagne,

caviar and Concorde’ lifestyle (Independent, 19/5), and catalogued in

detail their alleged inexperience and poor management which led to the

dot.com’s untimely end.



Gaining some ground, notably in on-line and industry publications, was

the opinion that Boo.com was a one-off, the demise of which would not

sound the death knell of the internet economy. Elsewhere, however,

Boo.com was viewed as a caricature of over-hyped, under-performing

dot.coms, and was rapidly dubbed ’Europe’s first major internet

casualty’ (Sunday Express, 21/5). Boosted by a PricewaterhouseCoopers

study predicting that many internet start-ups would follow, the dot.com

doomsayers’ view prevailed that Boo’s failure was an apparent triumph of

the old economy over the new.



Analysis and commentary by Echo Research.



Cuttings by Durrants. More information can be found at:

www.echoResearch.com.



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