MEDIA: G&J chooses its ’Florence’ team

Gruner and Jahr has announced the top editorial team for its new women’s glossy, currently known as Project Florence, which is now due to launch this autumn.

Gruner and Jahr has announced the top editorial team for its new

women’s glossy, currently known as Project Florence, which is now due to

launch this autumn.



G&J UK managing director Helger Wiemann said he was confident there

would be no more delays. ’This is the ideal date because autumn is when

women get back from holiday and prepare to sample new magazines.’



The magazine, aimed at women who have ’outgrown Cosmopolitan and Marie

Claire’, was originally due to launch this spring. The first issue was

delayed until May and has now been put back until autumn. Editor Helena

Javorsky-Lang, previously special projects editor at Gruner and Jahr,

has now recruited most of her top team.



The deputy editor is Sian Rees, previously a freelance author and

contributor to titles including Ideal Home, Homes and Gardens and

Options.



The beauty director is Jacqui Ripley, former beauty editor of teenage

girls’ magazine 19, and most recently a freelance contributor to

Cosmopolitan, the spin-off title Cosmopolitan Hair, and Boots

Magazine.



The features editor is Andrea Cottee, who has joined from Marie Claire,

where she was a commissioning editor.



The art director is Jackie Hampsey, who was art director at Options

until the magazine was closed by IPC in March 1999.



Javorsky-Lang was deputy editor at Options before she joined Gruner and

Jahr. She described her new magazine as being a title ’for grown-up

women who have grown out of the big selling glossies available now, like

Marie Claire and Cosmo, and who are looking for the next step. These

women could be 28 or they could be 38, but they will be at a new life

stage’.



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