BORDER LINES: Leipziger to handle Amazon.de

FRANKFURT: Amazon.de, the German arm of the global internet retailer has handed its business communications brief to Leipziger and Partner. The agency is tasked with repositioning Amazon as more than purely an on-line bookshop. Leipziger was already working for Amazon.de on a press relations brief for a local trade show. The agency has allocated a three to five person team to the account, which will be run from Frankfurt.

FRANKFURT: Amazon.de, the German arm of the global internet

retailer has handed its business communications brief to Leipziger and

Partner. The agency is tasked with repositioning Amazon as more than

purely an on-line bookshop. Leipziger was already working for Amazon.de

on a press relations brief for a local trade show. The agency has

allocated a three to five person team to the account, which will be run

from Frankfurt.



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