BORDER LINES: Sony merges press and marketing

COLOGNE: Sony Deutschland has merged its press, PR and marketing functions into one 50-strong corporate communications unit. Udo Freialdenhofen, formerly head of press and PR, will manage the new department, reporting to chairman Leo Bonengl. His previous position has been filled by Marion Eisenblatter, his deputy for the last two years. Eisenblatter is still responsible for business and internal communications and product PR. The new structure was first tried at Sony four years ago, when Marie-Louise Wolff became head of corporate communications.

COLOGNE: Sony Deutschland has merged its press, PR and marketing

functions into one 50-strong corporate communications unit. Udo

Freialdenhofen, formerly head of press and PR, will manage the new

department, reporting to chairman Leo Bonengl. His previous position has

been filled by Marion Eisenblatter, his deputy for the last two years.

Eisenblatter is still responsible for business and internal

communications and product PR. The new structure was first tried at Sony

four years ago, when Marie-Louise Wolff became head of corporate

communications.



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