Hyundai hires Marketforce for Euro 2000 PR

Marketforce Communications has been appointed to handle the UK PR for Korean car maker Hyundai’s sponsorship of the Euro 2000 football tournament to be held in Belgium and Holland.

Marketforce Communications has been appointed to handle the UK PR

for Korean car maker Hyundai’s sponsorship of the Euro 2000 football

tournament to be held in Belgium and Holland.



The account was won byMarketforce’s Belgian partner firm, PR Force.

David Saunders, director of Marketforce, will head the account,

reporting to Hyundai UK and to PR Force, which devised the pan-European

PR strategy.



PR Force was appointed by sports marketing firm Octagon, which saw

pitches from three Belgium-based PR agencies. Octagon devised the

sponsorship activity for Hyundai, with the ’Goodwill Ball Tour’, which

involves 16 giant footballs travelling across countries involved in the

tournament.



Marketforce will promote the tour in England, which was launched with

footballer Graeme Le Saux.



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