Coldwell takes on Scots PR image

The newly-elected chairman of the Scottish IPR, Ian Coldwell, will attempt to overhaul the negative image of PR in Scotland as a top priority over the coming year.

The newly-elected chairman of the Scottish IPR, Ian Coldwell, will

attempt to overhaul the negative image of PR in Scotland as a top

priority over the coming year.



The profile of the PR and lobbying industry in Scotland has suffered

extensive negative publicity in the past year after the ’Beattiegate’

affair led to an enquiry into the role of PR and lobbying agencies in

the public sector by the Scottish Parliament.



Coldwell said that in the current PR-hostile environment of the Scottish

media he planned to take on the task of explaining the role of

communications and PR more effectively to the public.



’Given that the role of public relations has suffered a dent in

Scotland, the IPR has a role to protect and revive the reputation of the

industry,’ he said.



’We need to be more proactive in explaining how PR can help the public

and private sector and go beyond the image of the sleazy lobbyist and

the spin doctor that the media has cultivated,’ he added.



Coldwell said he also planned to make the IPR relevant to a wider

membership with increased levels of education and training.



Coldwell is the director of Edinburgh-based public sector consultancy PS

Communications and replaces outgoing chairman Dorothy Fenwick who is

head of public affairs for Railtrack Scotland.



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