Reuters Information hunts for global PR consultancy

Reuters Information (RI), which accounts for 53 per cent of total revenues for the Reuters Group, is seeking a PR agency with internet expertise for a global PR brief .

Reuters Information (RI), which accounts for 53 per cent of total

revenues for the Reuters Group, is seeking a PR agency with internet

expertise for a global PR brief .



The search follows the appointment of Anne-Marie Highley to the

newly-created position of head of global PR and sponsorship. Highley is

also seeking to increase her internal staff and is about to appoint an

assistant .



’Reuters is taking its strategy to bring everything on-line seriously. I

will appoint an external agency to help with PR and am currently

researching this,’ said Highley.



Highley is based at Reuters’ London HQ, and was previously head of

marketing communications at Reuters UK and Ireland. She has been

replaced by Joanna Edwards. Highley reports to Amanda West, director of

international marketing communications.



According to West, a global PR and sponsorship initiative will aim to

maximise exposure of the Reuters brand. ’PR and sponsorship campaigns

will help RI build communities and deliver its message,’ she said.



RI develops and sells information and products to global financial

institutions and their clients around the world.



The PR appointments are part of a pounds 500 million reorganisation of

RI’s business to bring the service entirely on-line.



Reporting to MD of marketing Devin Wenig, West will oversee moving all

RI’s services and products on to the web, and to ’make financial markets

really work on the internet’.



’Communications will play a critical role as RI begins to sell to a much

wider audience through virtual channels,’ said West.



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