American paper products giant Kimberly-Clark has handed the role of
co-ordinating a Europe-wide issues management agency roster to Luther
Pendragon won the account following a competitive pitch held last month.
The incumbent agency was Fleishman-Hillard, although a recent F-H
Procter and Gamble account win led the agency to decline to repitch for
business it had held for more than three years.
Kimberly-Clark, which is based in Texas and made sales of more than
pounds 8 billion in 1999, boasts Andrex toilet tissue, Huggies
disposable nappies and Kleenex among its brand names.
The annual retainer for Pendragon includes fees for ongoing PR and
public affairs work, together with additional fees for specific projects
as they arise.
Pendragon’s team on the account will be headed by partners Ben Rich and
George Pitcher. They are joined by consultants Serena Hebler and Amy
Kroviak, with the team set to be expanded when necessary by further
The account reports to Kimberly-Clark’s Surrey-based EMEA director of
corporate communications, Lyn Mayes.
Pendragon will be tasked with co-ordinating the work of Kimberly-Clark’s
PR agencies across Europe. These include Beau-Fixe in France, Bon Hoff
in Germany, Noesis in Italy, Circulo Cinco in Spain, Van Hulzen in the
Netherlands and Hauska across central and eastern Europe.
Kimberly-Clark is understood to be on the verge of making further
acquisitions in Europe, having bought Swiss paper goods company
Attisholz last year.
Pendragon will co-ordinate the PR aspects of any further buys. The
agency is also expected to provide crisis management training to senior
The appointment is not expected to affect CirKle, Kimberly-Clark’s
retained UK consumer PR agency. CirKle was appointed last February on a
corporate PR brief, and now runs the company’s UK media relations
CirKle has since seen its remit expand to include brand work for
incontinence pads market leader Depend, and panty liner Brevia. Caroline
Kinsey, board director at CirKle, leads that account.
Kimberly-Clark retains a number of further consumer and brand PR
agencies for a mixture of project and retained work across its other UK