Green Moon rebrands with Cohen in charge

Bell Pottinger has rebranded its Green Moon consumer PR arm as Bell Pottinger Public Relations and appointed Shimon Cohen as chief executive.

Bell Pottinger has rebranded its Green Moon consumer PR arm as Bell

Pottinger Public Relations and appointed Shimon Cohen as chief

executive.



Cohen, until now a senior consultant at Green Moon, takes over next

month, reporting to Bell Pottinger Communications CEO Chris

Satterthwaite. BP Communications is one of five Chime subsidiaries whose

heads report to Lord Tim Bell.



The Green Moon brand, in existence since the agency’s foundation in 1982

by Angela Green and Tricia Moon, will cease to operate. The agency,

which was bought by Bell Pottinger in 1994, has 36 staff and clients

ranging from Lucozade Sport to Sega. These will now come under Cohen’s

leadership.



Moon and Anne Clahn, respectively chairman and MD of Green Moon, retain

the same positions in the rebranded Bell Pottinger Public Relations,

with Cohen slotting in between them.



Cohen has been at Bell Pottinger for ten years. Prior to that, he worked

as private secretary to former chief rabbi Lord Jakobovits and executive

director of his private office. In 1996, Cohen took a year out to work

for the Really Useful Group as director of Andrew Lloyd-Webber’s private

office.



The changes bring uniformity to the seven Bell Pottinger Communications

businesses: Consultants, Financial, Public Affairs, First Financial,

Sponsorship and Sport, Teamspirit and now Public Relations all take the

Bell Pottinger prefix. ’Having the name Bell Pottinger opens certain

doors but it also raises expectations, which we have to meet,’ Cohen

said.



- Bell Pottinger Public Affairs has announced a strategic relationship

with the public affairs arm of Edinburgh law firm McGrigor Donald. The

two agencies have formalised a link through which they have worked on

projects in the past.



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