Forum to drive campaign with Proof taskforce

Three industry bodies have collaborated to create a taskforce to raise awareness of the importance of research and evaluation among PR practitioners and clients.

Three industry bodies have collaborated to create a taskforce to

raise awareness of the importance of research and evaluation among PR

practitioners and clients.



The PRCA, the IPR and the Association of Media Evaluation Companies

(AMEC) agreed the move at the last Proof forum on 15 May.



’One of the goals is to make widely available examples of best

practice,’ said MS&L planning director and forum member Claire

Spencer.



Propeller Marketing Communications MD Martin Loat will chair the

group.



Ketchum board director Richard Houghton will represent the PRCA; the IPR

will be represented by Chris Genasi, and Nicholas Grant will participate

as AMEC chair.



Feature, p11.



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