Waitrose seeks new head of press and PR

Waitrose is on the hunt for a new head of press and PR following the promotion of Helen Dickinson to parent company John Lewis Department Stores, where she will take the same role. Dickinson’s leaving date will not be finalised until her successor is found.

Waitrose is on the hunt for a new head of press and PR following

the promotion of Helen Dickinson to parent company John Lewis Department

Stores, where she will take the same role. Dickinson’s leaving date will

not be finalised until her successor is found.



The new recruit will head a team of four and work with retained agency

The SPA Way, and freelance consultants. He or she will report to Mark

Price, director of marketing and selling for Waitrose.



Price said: ’PR has an increasingly central role in our marketing and

communications strategy. We will be looking for someone with an

extensive background in journalism, which has always been a requirement

for senior PR roles throughout the business.’



Waitrose, which has 123 stores in the UK, claims to be the leading

supermarket for organic food, being voted ’Organic supermarket of the

year’, by Mail on Sunday readers two years in a row. The new head of

press will deal with issues such as food safety and GMOs.



He or she will also supervise new store openings, of which 16 are

scheduled for 2000. Waitrose is expanding outside its traditional base

of London and the South East, with stores opening recently in Wales and

Newark, plus further openings in Devon and Cornwall later this year.



Waitrose retains The SPA Way for corporate PR, work on the company’s web

site Waitrose.com and associated services. SPA also promotes the

magazine Waitrose Food Illustrated and the supermarket’s relationship

with the Academy of Culinary Arts in Dorset.



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