A growing demand for healthcare agencies to broaden their offering
led to a fee income rise in the sector of 17 per cent last year,
according to the PR Week Healthcare League Table 2000.
Medical Action Communications held the top spot in the table, with
income up 32 per cent to pounds 9.9 million. Second place was held by
the Shire Hall Group, with fee income of pounds 5.9 million, and
Meditech Media came in third, with fee income of pounds 3.9 million.
Agencies said one of the main trends this year was for clients to demand
a more full-service approach.
Consolidation in the industry has seen two big agency names rise in the
table thanks to their acquisition of specialist healthcare agencies.
Fleishman-Hillard, which last year appeared in its own right at position
35, is this year ranked sixth, after buying last year’s number seven
agency CPR, and now has healthcare income of pounds 2 million - 57 per
cent of its total income. Ogilvy PR is a new entry to the table after
buying Magellan PR last year. Its healthcare fees now account for 12 per
cent of income.