Broader skilled health agencies push income up

A growing demand for healthcare agencies to broaden their offering led to a fee income rise in the sector of 17 per cent last year, according to the PR Week Healthcare League Table 2000.

A growing demand for healthcare agencies to broaden their offering

led to a fee income rise in the sector of 17 per cent last year,

according to the PR Week Healthcare League Table 2000.



Medical Action Communications held the top spot in the table, with

income up 32 per cent to pounds 9.9 million. Second place was held by

the Shire Hall Group, with fee income of pounds 5.9 million, and

Meditech Media came in third, with fee income of pounds 3.9 million.



Agencies said one of the main trends this year was for clients to demand

a more full-service approach.



Consolidation in the industry has seen two big agency names rise in the

table thanks to their acquisition of specialist healthcare agencies.

Fleishman-Hillard, which last year appeared in its own right at position

35, is this year ranked sixth, after buying last year’s number seven

agency CPR, and now has healthcare income of pounds 2 million - 57 per

cent of its total income. Ogilvy PR is a new entry to the table after

buying Magellan PR last year. Its healthcare fees now account for 12 per

cent of income.



Inside, p15.



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