Chadlington resigns from International PR

Lord Chadlington has resigned as head of Interpublic’s International PR group and is to cut all ties with Shandwick International, 26 years after setting up the agency.

Lord Chadlington has resigned as head of Interpublic’s

International PR group and is to cut all ties with Shandwick

International, 26 years after setting up the agency.



The move signals a shift in the structure of Interpublic’s

non-advertising concerns. IPR is to merge into the Allied Communications

Group, with Larry Weber, currently chairman and CEO of Weber PR

Worldwide, named as chairman of the expanded division.



ACG becomes an pounds 800 million operation embracing PR, research and

events and management consultancy. It is now the second largest division

of Interpublic, behind McCann-Erickson Worldgroup, employing 18,000

people globally.



According to Weber, the move is part of a strategy for aggressive

organic growth through cross-selling between these services which

include three global PR networks: Shandwick International, Golin/Harris

International and Weber PR Worldwide, together with management

consultants Marketing Corporation of America, events company Jack Morton

and market research firm NFO Worldwide.



’We aim to build on the synergies of our non-advertising holdings. These

disciplines are starting to define branding in a broader way,’ said

Weber.



As well as organic growth, Weber said ACG would continue to grow through

acquisition in healthcare, hi-tech and government relations sectors.

Weber also denied rumours of mergers between existing agencies and said

that Interpublic was committed to its three core PR brands in

Europe.



Lord Chadlington plans to finish working for Interpublic in September,

and will cut all ties by the end of the year. He says he has no plans to

retire and instead will take a break to consider his options.



Meanwhile, Shandwick’s first client, venture capitalist 3i, for which

Chadlington worked in-house prior to launching the agency, is holding a

repitch in the wake of the Peer’s announcement.



Leader, p8. Letters, p9.



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