Lord Chadlington has resigned as head of Interpublic’s
International PR group and is to cut all ties with Shandwick
International, 26 years after setting up the agency.
The move signals a shift in the structure of Interpublic’s
non-advertising concerns. IPR is to merge into the Allied Communications
Group, with Larry Weber, currently chairman and CEO of Weber PR
Worldwide, named as chairman of the expanded division.
ACG becomes an pounds 800 million operation embracing PR, research and
events and management consultancy. It is now the second largest division
of Interpublic, behind McCann-Erickson Worldgroup, employing 18,000
According to Weber, the move is part of a strategy for aggressive
organic growth through cross-selling between these services which
include three global PR networks: Shandwick International, Golin/Harris
International and Weber PR Worldwide, together with management
consultants Marketing Corporation of America, events company Jack Morton
and market research firm NFO Worldwide.
’We aim to build on the synergies of our non-advertising holdings. These
disciplines are starting to define branding in a broader way,’ said
As well as organic growth, Weber said ACG would continue to grow through
acquisition in healthcare, hi-tech and government relations sectors.
Weber also denied rumours of mergers between existing agencies and said
that Interpublic was committed to its three core PR brands in
Lord Chadlington plans to finish working for Interpublic in September,
and will cut all ties by the end of the year. He says he has no plans to
retire and instead will take a break to consider his options.
Meanwhile, Shandwick’s first client, venture capitalist 3i, for which
Chadlington worked in-house prior to launching the agency, is holding a
repitch in the wake of the Peer’s announcement.
Leader, p8. Letters, p9.