Ross Cathcart, senior director, Ogilvy PR/London, said: 'Leo Ryan is a formidable digital strategist and astute business partner whose expertise and reputation further elevates Ogilvy PR’s global status as an industry benchmark for digital public relations.'
In 2006 Ryan co-founded RMM, a digital communications consultancy notable for clients including Sony CE Europe, Discovery Channel EAME, Buckingham Palace, Baileys and Johnnie Walker. Prior to that, he held various director positions at Tonic Design,Lateral.net, and Haymarket Publishing as part of the motor sports division.
Ryan said: 'I think it’s true to say that generally the promise of social media is huge, but the opportunity to deliver it properly is elusive. One of the many reasons I am excited about the role at Ogilvy PR is the commitment that they and their clients have to social media as a business changing practice. Amongst all of the excitement and hyperbole surrounding digital, and especially right now social media, it is rare to find an agency that has this kind of deep knowledge and experience and a global practice to draw on. The opportunity to deliver this kind of work in concert with some of the more established disciplines that Ogilvy Group UK has traditionally always excelled in makes this feel very much like the right place to be at the right time.'
Ryan’s appointment follows the transfer of Michael Darragh in September 2010 from Ogilvy PR/Shanghai, to co-lead the agency’s Digital & Broadcast offering, which is setting new standards in brand experiences for online influencers, and sophisticated community engagement in social media platforms like Facebook, Twitter and YouTube.