De Beers' brand Forevermark hires Porter Novelli to promote diamonds

Forevermark, part of the De Beers group of companies, has appointed Porter Novelli for a consumer PR campaign in Asia to promote its diamonds.

Asian PR campaign: Forevermark
Asian PR campaign: Forevermark

The integrated campaign will launch across the core Forevermark markets of China, Hong Kong, Japan and India. The campaign, won after a three-way pitch, aims to raise brand awareness through upscale media relations and talent endorsement.

The team, led by director Emily Buckland, has also been appointed to handle a second, design-led campaign later on in the year.

Buckland said: 'Forevermark offers some of the most carefully sourced, expertly chosen and beautifully cut diamonds in the world, and we can't wait to start telling their story.'

Anna Gorham, head of PR, Forevermark, added: 'Porter Novelli’s brief focuses on building awareness of the brand and in particular the Forevermark inscription. Invisible to the naked eye, the unique inscription is the assurance that each Forevermark diamond has met the rigorous quality and integrity criteria necessary.'

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