EDITORIAL: At last a chance to calm GM hysteria

If CropGen, the new initiative to launched by the bio-tech lobby, is to have any teeth it must ensure that its backers remain firmly in the background. Many of the biotech companies have encouraged their own vilification by their perceived high-handedness, and the debate is now far too heated for any one protagonist to be able to diffuse the situation.

If CropGen, the new initiative to launched by the bio-tech lobby,

is to have any teeth it must ensure that its backers remain firmly in

the background. Many of the biotech companies have encouraged their own

vilification by their perceived high-handedness, and the debate is now

far too heated for any one protagonist to be able to diffuse the

situation.



As CropGen’s agency, Countrywide Porter Novelli has been handed a

valuable card in the insistence on the independence of the panel, and it

must play it for all it is worth. At the same time it must ensure that

the arguments forwarded by CropGen’s panel of scientists are presented

in an accessible fashion, and that crucially, they take into account the

very genuine fears about the potential long-term effects of genetic

modification.



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