WHAT THE PAPERS SAY: Lukewarm response to Hague’s ’road movie’

As Mirror columnist Paul Routledge put it: ’If you don’t have anything new to say, don’t invite the press out to Hertfordshire on a February morning’.

As Mirror columnist Paul Routledge put it: ’If you don’t have

anything new to say, don’t invite the press out to Hertfordshire on a

February morning’.



William Hague and Michael Portillo took the latest Tory campaign outside

the M25 and were largely ignored by a press pack who are currently

enjoying the sport of Blair-bating. Hague’s message concentrated on

saving the pound, rather than opposing the euro, but a number of former

Tory big guns were wheeled out to provide ammunition for the pro-Europe

lobby.



There was plenty of opportunity for journalists to indulge themselves in

’white van man’ and ’back-of-a-lorry’ jokes, and a certain prurience

evident in their interest in Hague’s clothing, described in the Guardian

as a ’brown, rustic sort of jacket, more suitable for a night gassing

badgers’.



At least the Tories were given credit for their choice of vehicle - a

Leyland Daf seven-tonner. The press would have had a field day if he had

gone with a Volvo or Mercedes.



Analysis and commentary by Echo Research.



Cuttings by Durrants. More information can be found at:

www.echoResearch.com.



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