MEDIA: Talk emphasis for London Live

The BBC has signed Lisa I’Anson and unveiled the line-up for London Live, the radio station which will replace GLR on the 94.9fm frequency on 27 March.

The BBC has signed Lisa I’Anson and unveiled the line-up for London

Live, the radio station which will replace GLR on the 94.9fm frequency

on 27 March.



I’Anson will present a daily lifestyle programme from 2pm to 4pm,

covering issues, celebrities and what’s on in London.



For London Live’s breakfast show, the BBC has poached Talk Sport

breakfast presenter Paul Ross. GLR’s breakfast show presenter Clare

McDonnell will keep her slot alongside Ross, but her co-presenter Bill

Overton will present the new drivetime show, from 4pm until 7pm.



Alice Beer, who presents BBC1’s Watchdog Health-check, has been signed

up to front a daily consumer action programme from 12pm to 2pm. The new

show will cover a range of London issues, ranging from transport to

health.



The balance of music and speech at the station will be shifted. Music

will disappear from the breakfast, lunchtime and drivetime shows, but

there will be less speech content in the evenings than at GLR.



The London Live brand will be launched simultaneously as a web site next

month and then as a television service on a date yet to be

announced.



The station is headed by managing editor David Robey, who was brought in

six months ago to manage the BBC’s London radio service when it was

announced that an overhaul of the content would take place.



GLR’s share of audience peaked in 1992 with 5.8 per cent of audience

share, but fell to an average of 2.9 per cent last year.



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