Aziam Burson-Marsteller has hired government adviser Duke Paradai
Theerathada to develop its public affairs capability. He joins as a
director from the post of adviser on international affairs to Bangkok
governor Dhichit Rattakul. His new role concentrates on business
development and strategic advice on the agency’s Citibank, Air France,
and Prudential Insurance accounts. Aziam Burson-Marsteller, Thailand’s
third largest agency, became independent in 1998 following an MBO but
retains links with B-M.