INTERNATIONAL: Triangle signs exclusive tie-in with Porter Novelli

MOSCOW: Porter Novelli International (PNI), the world’s third-largest PR network, has signed a deal to operate in Russia with the country’s largest PR business, Triangle Consulting Group.

MOSCOW: Porter Novelli International (PNI), the world’s

third-largest PR network, has signed a deal to operate in Russia with

the country’s largest PR business, Triangle Consulting Group.



The deal was agreed in Moscow last week between Peter Hehir, UK-based

PNI chairman and Andrei Tere-benin, Triangle’s CEO.



Triangle consists of three smaller firms; Mikhailov and Partners, a

full-service agency with a focus on crisis and issues management,

government and investor relations, healthcare and technology PR; RIM, a

recently-founded public affairs consultancy; and ICCG, which adds

corporate and internal communications to Triangle’s service

offering.



Under the deal, Triangle, with over 300 staff across Russia, becomes

PNI’s exclusive partner when its clients require work in Russia. If

successful, the arrangement - involving no equity transaction at this

stage - will be formalised with share take-ups and seats for the key

players on the relevant boards next year.



Senior Triangle staff will attend the PNI annual conference in Buenos

Aires this April.



Hehir highlighted the advantage of experienced local staff running

Russian accounts rather than foreign handlers as a key reason for

choosing Triangle as PNI’s partner. He said: ’Triangle coming together

to form the country’s dominant communications consultancy has impressed

us, the market and our clients.’



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