NEW YORK: Brodeur Worldwide, the world’s third largest hi-tech
agency, has been named Agency of the Year at the first PR Week US annual
At a packed gala dinner at Manhattan’s Marriott Marquis hotel, the
agency founded 20 years ago by John Brodeur was rewarded for coming
close to achieving its goal to become the ’premier communications
consultancy in the new digital economy’.
Achievements in 1999 for the Omnicom subsidiary -Brodeur sold up in 1993
- included hiring 150 more staff at a time of ’scarce hi-tech PR
talent,’ forging new alliances in Canada and Israel and winning a host
of new dot.com clients. For the seventh consecutive year, Brodeur’s
annual fee income grew by more than 30 per cent.
Brodeur sister company Ketchum won the internal communications and
international campaign of the year awards, while Porter-Novelli secured
gongs for its cause-related and healthcare PR work.
The ’campaign of the year’ award went to New Line Cinema for promoting
the Austin Powers sequel The Spy Who Shagged Me. ’Their PR campaign
transformed Austin Powers into an indelible pop culture icon,’ said PR
Week US editor-in-chief Adam Leyland.
Southwest Airlines’ won the corporate team of the year award, while Sara
Mast from the University of Southern California was named student PRO of
Individual achievement awards went to BSMG chief executive Harris
Diamond as PR professional of the year and Porter Novelli
International’s Peter Hehir as international professional of the year.