INTERNATIONAL: Brodeur accepts top honour in US Awards

NEW YORK: Brodeur Worldwide, the world’s third largest hi-tech agency, has been named Agency of the Year at the first PR Week US annual awards ceremony.

NEW YORK: Brodeur Worldwide, the world’s third largest hi-tech

agency, has been named Agency of the Year at the first PR Week US annual

awards ceremony.



At a packed gala dinner at Manhattan’s Marriott Marquis hotel, the

agency founded 20 years ago by John Brodeur was rewarded for coming

close to achieving its goal to become the ’premier communications

consultancy in the new digital economy’.



Achievements in 1999 for the Omnicom subsidiary -Brodeur sold up in 1993

- included hiring 150 more staff at a time of ’scarce hi-tech PR

talent,’ forging new alliances in Canada and Israel and winning a host

of new dot.com clients. For the seventh consecutive year, Brodeur’s

annual fee income grew by more than 30 per cent.



Brodeur sister company Ketchum won the internal communications and

international campaign of the year awards, while Porter-Novelli secured

gongs for its cause-related and healthcare PR work.



The ’campaign of the year’ award went to New Line Cinema for promoting

the Austin Powers sequel The Spy Who Shagged Me. ’Their PR campaign

transformed Austin Powers into an indelible pop culture icon,’ said PR

Week US editor-in-chief Adam Leyland.



Southwest Airlines’ won the corporate team of the year award, while Sara

Mast from the University of Southern California was named student PRO of

the year.



Individual achievement awards went to BSMG chief executive Harris

Diamond as PR professional of the year and Porter Novelli

International’s Peter Hehir as international professional of the year.



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