MacLaurin lands NMTV contract

The body in charge of setting up support services for the Greater London Authority, the GLA Transitory Team, has brought in Mike Ricketts from the Cabinet Office as interim director of communications to take on the brief of setting up the body’s PR function ahead of the May election for the mayor of London. Internet TV business broadcaster Network Multimedia Television (NMTV) has appointed MacLaurin Powerhouse to oversee the corporate and business-to-business affairs of its Silicon.com service in the run-up to its flotation, scheduled for this year.

The body in charge of setting up support services for the Greater

London Authority, the GLA Transitory Team, has brought in Mike Ricketts

from the Cabinet Office as interim director of communications to take on

the brief of setting up the body’s PR function ahead of the May election

for the mayor of London.



Ricketts joins the GLA Transitory Team on secondment from the Cabinet

Office after a year spent heading communications for the Government’s

Year 2000 team and setting up the millennium bug information centre.

Ricketts has already installed a two-strong press office as the first

step to creating a media relations team which he will continue to build

over the coming months.



Ricketts said: ’I will be setting up systems and structures which will

allow thenew mayor to hit the ground running. I am currently setting up

a communications function which will form the building blocks of the

GLA’s communications directorate.’



The final structure of the communications department has yet to be

decided but Ricketts said he would be putting in place elements such as

a corporate web site, a publications department and a public liaison

team by May.



Ricketts did not comment on what strategy would be put in place to

minimalise conflict between the communication agenda of the new mayor’s

spin doctors and the corporate communications team, an area which some

believe will be a cause for tension when the GLA comes into being.



Internet TV business broadcaster Network Multimedia Television

(NMTV) has appointed MacLaurin Powerhouse to oversee the corporate and

business-to-business affairs of its Silicon.com service in the run-up to

its flotation, scheduled for this year.



The 12-month, six-figure account win is the fruit of a three-way pitch

between Powerhouse, Band and Brown and Rainer Corporation. Fodor Wyllie,

the incumbent agency, did not repitch for the account.



Collette Flanagan, a company director at Powerhouse will head the

account.



MacLaurin will handle all communications affairs, bar the City, for

which it is understood NMTV is seeking a financial agency. It will also

oversee the news service’s expansion into Europe via as yet unnamed

affiliate firms. NMTV is set to launch in Germany this April, followed

by an eventual foray into France.



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