The body in charge of setting up support services for the Greater
London Authority, the GLA Transitory Team, has brought in Mike Ricketts
from the Cabinet Office as interim director of communications to take on
the brief of setting up the body’s PR function ahead of the May election
for the mayor of London.
Ricketts joins the GLA Transitory Team on secondment from the Cabinet
Office after a year spent heading communications for the Government’s
Year 2000 team and setting up the millennium bug information centre.
Ricketts has already installed a two-strong press office as the first
step to creating a media relations team which he will continue to build
over the coming months.
Ricketts said: ’I will be setting up systems and structures which will
allow thenew mayor to hit the ground running. I am currently setting up
a communications function which will form the building blocks of the
GLA’s communications directorate.’
The final structure of the communications department has yet to be
decided but Ricketts said he would be putting in place elements such as
a corporate web site, a publications department and a public liaison
team by May.
Ricketts did not comment on what strategy would be put in place to
minimalise conflict between the communication agenda of the new mayor’s
spin doctors and the corporate communications team, an area which some
believe will be a cause for tension when the GLA comes into being.
Internet TV business broadcaster Network Multimedia Television
(NMTV) has appointed MacLaurin Powerhouse to oversee the corporate and
business-to-business affairs of its Silicon.com service in the run-up to
its flotation, scheduled for this year.
The 12-month, six-figure account win is the fruit of a three-way pitch
between Powerhouse, Band and Brown and Rainer Corporation. Fodor Wyllie,
the incumbent agency, did not repitch for the account.
Collette Flanagan, a company director at Powerhouse will head the
MacLaurin will handle all communications affairs, bar the City, for
which it is understood NMTV is seeking a financial agency. It will also
oversee the news service’s expansion into Europe via as yet unnamed
affiliate firms. NMTV is set to launch in Germany this April, followed
by an eventual foray into France.