ECB selects Read as new corporate affairs director

The England and Wales Cricket Board (ECB) has appointed John Read as director of corporate affairs.

The England and Wales Cricket Board (ECB) has appointed John Read

as director of corporate affairs.



He joins the ECB in April from Warwick University, where he currently

holds the same position. He will lead a team of five people and will

report to Tim Lamb, chief executive of the ECB.



Read succeeds Richard Peel in the post. Peel, who has a background in

broadcasting, left the ECB in January to become director of public

affairs at the Independent Television Commission.



Lamb said of the appointment: ’John has an impressive track record in

PR, lobbying and communications and we are delighted to have secured

someone with his breadth of experience.’



Before joining Warwick University, Read was an associate director for

Burson-Marsteller, working in its public affairs division. He was also

media manager for former-Liberal Democrat leader Paddy Ashdown during

the 1992 General Eelection.



The ECB is the national governing body for cricket in England and Wales,

covering all levels of the game, from village club cricket to England’s

international team.



Some 6,000 clubs are affiliated to the ECB, and it estimates that 10

million people in England and Wales follow the game. The ECB retains no

agencies, although last year it used Hill and Knowlton during the World

Cup. It does work with sponsors’ agencies, such as Craigie Taylor, which

handles Vodafone’s sponsorship of the England team.



This year is an important one for English cricket, with seven test

matches and ten one-day matches to be played this summer against the

West Indies and Zimbabwe. It will also be the first time day/night

matches have been played in this country.



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