Midland-based public sector PR agency Reputation has launched an
on-line publication on its web site for the public sector PR community
to share information and ideas on evaluating their service to
Called PSPR, the monthly edition is the brainchild of Reputation partner
Mike Fletcher and Redditch Council’s policy and communications manager
Fran Collingham. It was set up to promote best practice within the PR
industry and will include evaluation case studies and articles from
clients as well as PR practitioners.
In the forthcoming issue Heart FM news editor Sue Owen writes a piece
called ’Ten reasons why we don’t use your press releases’. Tony
Elliston, former chief executive of Hackney Council also writes on
’Health, education, charity work - they all have the same issues, but
very little sharing goes on. So we decided to create a web site that
brings all these ideas together,’ Fletcher told PR Week.
Access to the site is free and does not require registration. The site
can be accessed at: www.e-reputation.co.uk/pspr temp.htm or through
prweek.com’s best practice pages.