Jersey breaks up PR for financial services

The Jersey Financial Services Commission, which oversees an industry worth an annual pounds 230 billion, is reviewing its PR and public affairs account after a seven-year association with Shandwick.

The Jersey Financial Services Commission, which oversees an

industry worth an annual pounds 230 billion, is reviewing its PR and

public affairs account after a seven-year association with

Shandwick.



The commission, which is responsible for the regulation, supervision and

development of the island’s financial services industry, is breaking up

the long-held Shandwick brief.



The review has come about because of changes to the commission’s role.

The commission - with 50 staff - is no longer responsible for promoting

the island as a financial centre. A report in 1998 by former treasury

official Andrew Edwards recommended that it was not appropriate for the

same organisation to both promote and regulate the financial services

industry on Jersey.



Communications manager Moya Fenoughty will from now on handle local

media relations and information distribution, via press releases and

pictures.



Fenoughty, a former marketing professional with Jersey’s local

television station Channel TV, says that she feels capable of

maintaining what she calls, ’the good work Shandwick has been

doing’.



The press cuttings and media analysis aspect of Shandwick’s remit will

be outsourced to a specialist agency, possibly one based on Jersey

itself.



Over the next three months Fenoughty will stage a pitch to award the

remainder of the workload and Shandwick is expected to take part. The

brief will include regular monitoring of regulatory and legislative

issues which will impact on the commission’s work.



’We are looking for an agency to analyse matters of concern to Jersey as

a global finance centre and act as our eyes and ears in London,’

Fenoughty said.



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