Top five UK insurer Norwich Union has handed its six-figure annual
public affairs account to Westminster Strategy, after a competitive
pitch against incumbent agency Hill and Knowlton.
The five-strong team will be led by WS chairman Michael Burrell and
report to Rebecca Burrows, NU’s corporate communications and investor
The WS brief is not connected with the announcement this week that NU
will merge with rival insurer CGU. The account win is part of a
wide-ranging review Burrows has carried out of NU’s communications
function. It comes three weeks after the company hired Financial
Dynamics to replace its financial agency, Brunswick (PR Week 4
Media relations will continue to be handled by a ten-strong press office
at NU’s Norwich base, run by media relations manager James Dufell. QBO’s
status as NU’s retained consumer PR agency is not thought to be in
Meanwhile, CGU has hired Stephen Pain, corporate affairs director at
Storehouse, to fill the post of group director of corporate affairs.