WS lands public affairs work for Norwich Union

Top five UK insurer Norwich Union has handed its six-figure annual public affairs account to Westminster Strategy, after a competitive pitch against incumbent agency Hill and Knowlton.

Top five UK insurer Norwich Union has handed its six-figure annual

public affairs account to Westminster Strategy, after a competitive

pitch against incumbent agency Hill and Knowlton.



The five-strong team will be led by WS chairman Michael Burrell and

report to Rebecca Burrows, NU’s corporate communications and investor

relations director.



The WS brief is not connected with the announcement this week that NU

will merge with rival insurer CGU. The account win is part of a

wide-ranging review Burrows has carried out of NU’s communications

function. It comes three weeks after the company hired Financial

Dynamics to replace its financial agency, Brunswick (PR Week 4

February).



Media relations will continue to be handled by a ten-strong press office

at NU’s Norwich base, run by media relations manager James Dufell. QBO’s

status as NU’s retained consumer PR agency is not thought to be in

jeopardy.



Meanwhile, CGU has hired Stephen Pain, corporate affairs director at

Storehouse, to fill the post of group director of corporate affairs.



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