Liverpool council streamlines its comms division

Liverpool City Council’s new chief executive David Henshaw is to cancel the top PR job at the council, rationalise the council’s communications and bring them under the control of a new head of customer relations management, in a bid to improve communications and marketing at the council.

Liverpool City Council’s new chief executive David Henshaw is to

cancel the top PR job at the council, rationalise the council’s

communications and bring them under the control of a new head of

customer relations management, in a bid to improve communications and

marketing at the council.



The move comes after an internal audit of PR at the council, carried out

by outgoing head of communications Daniel Harris, found that the

existing marketing and PR structure at the council was haphazard, costly

and dogged by inefficiency and work duplication. Henshaw said: ’Some

staff were separately carrying out virtually identical marketing

activity.’



Under the existing council structure, different parts of the council,

such as housing, social services and leisure had each evolved their own

marketing and publications functions. These disparate activities will

now be brought together into one group, to be called the customer

relations management service.



The brief for the new head of this group will be to implement a more

customer-focused communications strategy for the council and improve the

quality and relevance of its public relations.



P Birmingham City Council has centralised its communications function,

reporting to Myra Benson whose remit has been widened to incorporate

communications and customer relations.



Leader, p10.



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