As predicted in her interview with PR Week in May, Sophie Wessex
has already fallen foul of the media over the thorny subject of her
working life. However on this occasion, the attention could have been
Before her marriage, Wessex outlined to PR Week the contractual
arrangements she had made to ensure that clients could not abuse her
One of the points she reiterated was that she was not going to attend
photocalls or provide endorsement. While her recent outing at Frankfurt
Motor Fair was not a formal photo opportunity, the fact that she was
accessible to photographers along side her client’s product, displayed a
certain amount of naivete.
When a simple client meeting at a trade show attracts this amount of
media attention, it is proof that if Wessex is to successfully continue
operating in the field of PR, she is really going to have to assume a
more backroom role as a strategic adviser, admittedly not an easy task
in a small consultancy with a consumer bias.
However, when the dust settles on the Rover account win, the nature of
the brief would prove a valuable opportunity. And a more low key role
for Wessex would certainly have the benefit of weeding out those clients
who have hired R-JH purely on the strength of its royal connections, and
those who truly value its advice.