EDITORIAL: It’s decision time for board of R-JH

As predicted in her interview with PR Week in May, Sophie Wessex has already fallen foul of the media over the thorny subject of her working life. However on this occasion, the attention could have been deflected.

As predicted in her interview with PR Week in May, Sophie Wessex

has already fallen foul of the media over the thorny subject of her

working life. However on this occasion, the attention could have been

deflected.



Before her marriage, Wessex outlined to PR Week the contractual

arrangements she had made to ensure that clients could not abuse her

royal connections.



One of the points she reiterated was that she was not going to attend

photocalls or provide endorsement. While her recent outing at Frankfurt

Motor Fair was not a formal photo opportunity, the fact that she was

accessible to photographers along side her client’s product, displayed a

certain amount of naivete.



When a simple client meeting at a trade show attracts this amount of

media attention, it is proof that if Wessex is to successfully continue

operating in the field of PR, she is really going to have to assume a

more backroom role as a strategic adviser, admittedly not an easy task

in a small consultancy with a consumer bias.



However, when the dust settles on the Rover account win, the nature of

the brief would prove a valuable opportunity. And a more low key role

for Wessex would certainly have the benefit of weeding out those clients

who have hired R-JH purely on the strength of its royal connections, and

those who truly value its advice.



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