Technology: The Week in Technology

Logica chooses Bite for pan-European account

Chameleon PR, part of The Reptile Group, has been called in by financial services software supplier CashFac for online and offline PR. CashFac, which has not used an agency before, develops online cash management programmes, which are sold to and through banks to help organisations manage their finances. Most of the PR activity will focus on educating the market.

Logica has appointed Bite Communications to handle its pan-European business-to-business PR, following a competitive pitch. Bite will produce content and act as a hub for Logica's European PR operation from London, as well as providing local expertise and support in Logica's key markets: UK, France, Benelux, Sweden and Finland. Bite had previously acted as Logica's b2b agency in the UK, holding the account for the past 18 months.

Codemasters, the games developer, has chosen Lunch as its PR agency after a competitive pitch. Previously Barrington Harvey PR handled the comms for Codemasters. Lunch will deliver mainstream consumer coverage and press support. The agency is working on campaigns around forthcoming launches for infantry war game Operation Flashpoint: Red River and racing game DiRT 3.

Plasticell, the biotechnology company, has signed up Good Relations' life science division, De Facto, to undertake a trade media comms campaign. De Facto takes over from Northbank Communications, now part of College Hill. The programme will focus on generating news coverage through press releases, as well as company profiles, product and features exposure. Plasticell develops technology to aid research into biological cells, so media will focus on UK, pan-European and international biotech publications.

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