Posted by Amy Stevens
6 January - Twitter and Facebook stepped up a gear recently. After Serena Beakhurst disappeared three weeks ago in London, a campaign was launched appealing for information. Police investigating the Jo Yeates case also launched a Facebook campaign. It is interesting to see social networking being used with a conscience and amazing Serena has been found. It will be undoubtedly credited to the online hunt ...
Prove value online
Posted by Stephen Waddington
6 January - Barely a day passes by without a direct email or cold call from a social media monitoring vendor. It's a dumb way to sell a sophisticated product to an audience that is readily approachable via social networks. I'm genuinely surprised vendors don't use tools to track conversation and sentiment around a topic and demonstrate their value by sharing insight.
The next big thing?
Posted by Drew Benvie
4 January - Quora is the new shiny thing in social media. It has been on the block for a few months, but only really began being talked about in November. Quora mixes the best of social sites and appeals to a broad audience. You can post long articles, contribute to and organise other people's content, search out threads and chat to like-minded people ...