PRCA advises COI should not be abolished but requires fundamental reform

The COI should not be abolished but will require fundamental reform to deal with 'bureaucratic chaos', the PRCA is to suggest in a consultation on the future of government comms.

PRCA advises reform of COI: Francis Ingham
PRCA advises reform of COI: Francis Ingham

The Cabinet Office issued a request for written evidence to industry bodies including the PRCA and the CIPR about the COI’s role at the end of last week.


The document, obtained by PRWeek, explains how the Cabinet Office intends to remodel ‘the centre of Government comms, including the COI, and its relationship with dep­artments, suppliers and partners to meet the challenges of the new environment’.


There have been suggestions that the Government may even abolish the COI.


PRCA chief executive Fran­-cis Ingham told PRWeek: ‘The Government has a temptation to abolish the COI, but fundam­ental reform seems more likely to be its first choice. If it can change the COI into a business-friendly organisation that avoids the bureaucratic chaos of the last roster review, we will applaud its actions.’


Ingham added that much of the Government’s advertising spend was ‘wasted money’, which would be more effectively spent on PR.


The CIPR said in a statement that it was ‘keen to ensure that the value of government PR activity is given equal prominence alongside advertising and marketing’.


‘We recognise particularly with the Government’s "Big Society" initiative that good local comms will be vital to the successful delivery of this programme. We hope to be able to present a response... on behalf of our members in the coming weeks.’


The Cabinet Office’s call for written evidence outlines the impact of the Big Society on how it achieves its objectives.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.

The latest social media fail case study: #myNYPD

The latest social media fail case study: #myNYPD

The New York Police Department's Twitter fail offers another social media lesson for organisations.

Edelman US chief Mark Hass steps down

Former top lobbyist and H&K CEO Robert Gray passes away at 92

Former top lobbyist and H&K CEO Robert Gray passes away at 92

Robert Gray, an influential Washington, DC, lobbyist and former chairman and CEO of Hill & Knowlton, passed away last Friday. He was 92.

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.