PRCA advises COI should not be abolished but requires fundamental reform

The COI should not be abolished but will require fundamental reform to deal with 'bureaucratic chaos', the PRCA is to suggest in a consultation on the future of government comms.

PRCA advises reform of COI: Francis Ingham
PRCA advises reform of COI: Francis Ingham

The Cabinet Office issued a request for written evidence to industry bodies including the PRCA and the CIPR about the COI’s role at the end of last week.


The document, obtained by PRWeek, explains how the Cabinet Office intends to remodel ‘the centre of Government comms, including the COI, and its relationship with dep­artments, suppliers and partners to meet the challenges of the new environment’.


There have been suggestions that the Government may even abolish the COI.


PRCA chief executive Fran­-cis Ingham told PRWeek: ‘The Government has a temptation to abolish the COI, but fundam­ental reform seems more likely to be its first choice. If it can change the COI into a business-friendly organisation that avoids the bureaucratic chaos of the last roster review, we will applaud its actions.’


Ingham added that much of the Government’s advertising spend was ‘wasted money’, which would be more effectively spent on PR.


The CIPR said in a statement that it was ‘keen to ensure that the value of government PR activity is given equal prominence alongside advertising and marketing’.


‘We recognise particularly with the Government’s "Big Society" initiative that good local comms will be vital to the successful delivery of this programme. We hope to be able to present a response... on behalf of our members in the coming weeks.’


The Cabinet Office’s call for written evidence outlines the impact of the Big Society on how it achieves its objectives.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.