Oakes Bacot PR has won the consumer PR account for Philips
Batteries, which is planning to increase its 1.3 per cent share of the
Philips, with no incumbent, did not see pitches from any other agencies
because Oakes Bacot was considered to have all the right experience.
Oakes Bacot managing director Angela Oakes said: ’We went in with
experience, holding the European Portable Battery Association account,
and with plenty of European legislative knowledge.’
Oakes Bacot will help launch a new battery product in the new year and
support its present range through trade titles such as The Grocer and
Electrical, with a longer-term view on consumer PR.
Philips has not used an agency since it restructured last year - hiving
off the battery department into a separate division and hiring Grayling
on a project basis.
Philips has now decided to appoint Oakes Bacot to get the Philips
Battery known more widely and gain a wider share in the UK market.
Dominic Worsley, Philips Batteries marketing manager, said: ’We think
what we have here is a cracking product, so what we are doing is really
an education story as part of an overall strategy to make people aware
of the product.’