Philips Batteries hires Oakes Bacot to raise share

Oakes Bacot PR has won the consumer PR account for Philips Batteries, which is planning to increase its 1.3 per cent share of the UK market.

Oakes Bacot PR has won the consumer PR account for Philips

Batteries, which is planning to increase its 1.3 per cent share of the

UK market.



Philips, with no incumbent, did not see pitches from any other agencies

because Oakes Bacot was considered to have all the right experience.



Oakes Bacot managing director Angela Oakes said: ’We went in with

experience, holding the European Portable Battery Association account,

and with plenty of European legislative knowledge.’



Oakes Bacot will help launch a new battery product in the new year and

support its present range through trade titles such as The Grocer and

Electrical, with a longer-term view on consumer PR.



Philips has not used an agency since it restructured last year - hiving

off the battery department into a separate division and hiring Grayling

on a project basis.



Philips has now decided to appoint Oakes Bacot to get the Philips

Battery known more widely and gain a wider share in the UK market.



Dominic Worsley, Philips Batteries marketing manager, said: ’We think

what we have here is a cracking product, so what we are doing is really

an education story as part of an overall strategy to make people aware

of the product.’



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