ITV 2 sports show selects Hothouse for consumer PR

Sports specialist Hothouse PR has won a three-month project to handle consumer PR for the first UK female-fronted sports show.

Sports specialist Hothouse PR has won a three-month project to

handle consumer PR for the first UK female-fronted sports show.



Sport Shack will be broadcast on ITV 2 at 10pm from 28 September.



The programme will aim to give a more glamorous and showbusiness slant

to the world of sport with an element of ’sauciness’ to attract both a

male and female audience.



The show will be presented by Trish Adudu, who has presented sport on

Channel 5, and Beverley Turner, who has presented basketball programme

NBA 99 on Saturday afternoons.



Gaby Jesson, formerly an associate director at Ketchum Life who set up

Hothouse in May, said she won the account through her contacts in the

group, Women in Sport, in which Adudu is a major player.



Aspects of the new show include the millennium man/woman task; testing

the personal attributes of celebrity sports stars, including how well

they perform at domestic chores; and putting the spotlight on sports

stars’ partners.



Jesson also has the account for the alternative to the Professional

Football Association Awards, ’The Footies’ which also try to bring a

showbusiness angle to awards which include the best player of the year.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Judge tells Max Clifford trial jury majority verdicts will be accepted

Judge tells Max Clifford trial jury majority verdicts will be accepted

The jury in the trial of celebrity publicist Max Clifford has been told by the judge that he will accept majority verdicts after five days of deliberations on 11 charges of indecent assault.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.