ITV 2 sports show selects Hothouse for consumer PR

Sports specialist Hothouse PR has won a three-month project to handle consumer PR for the first UK female-fronted sports show.

Sports specialist Hothouse PR has won a three-month project to

handle consumer PR for the first UK female-fronted sports show.



Sport Shack will be broadcast on ITV 2 at 10pm from 28 September.



The programme will aim to give a more glamorous and showbusiness slant

to the world of sport with an element of ’sauciness’ to attract both a

male and female audience.



The show will be presented by Trish Adudu, who has presented sport on

Channel 5, and Beverley Turner, who has presented basketball programme

NBA 99 on Saturday afternoons.



Gaby Jesson, formerly an associate director at Ketchum Life who set up

Hothouse in May, said she won the account through her contacts in the

group, Women in Sport, in which Adudu is a major player.



Aspects of the new show include the millennium man/woman task; testing

the personal attributes of celebrity sports stars, including how well

they perform at domestic chores; and putting the spotlight on sports

stars’ partners.



Jesson also has the account for the alternative to the Professional

Football Association Awards, ’The Footies’ which also try to bring a

showbusiness angle to awards which include the best player of the year.



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