Tottenham Hotspur calls in sports PR shop Vero to help with Olympic Stadium bid

Premier League football club Tottenham Hotspur has called in Vero to handle the strategic communication around its bid to move into the Olympic Stadium in Stratford following the 2012 Games.

Mike Lee: Spurs draft in the PR 'guru'
Mike Lee: Spurs draft in the PR 'guru'

Vero’s chairman Mike Lee (pictured), was previously director of communications for the London Olympic bid. Lee also worked on Rio de Janeiro’s bid to host the 2016 Olympic Games and Quatar’s bid to host the 2022 FIFA World Cup.

Tottenham’s east end rival West Ham United is also campaigning to take over the stadium, with its vice-chairman and star of The Apprentice Karren Brady leading the pitch, with support from chairman of the London Organising Committee for the Olympic Games.

Lee was formerly a board member at West Ham and advised the club during its takeover by an Icelandic consortium.

A decision is expected to be reached by 21 January.

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