Regis owner, Regis Corp, has also appointed Photolink to manage social media for its smaller salon chain HCUK.
Photolink’s social media division was formed earlier this year with the appointment of Russell Hirst, who was drafted in from Tangerine PR, where he held the post of head of digital.
Hirst said: 'The Regis client base is a perfect match for social media. People love to read about the latest hair trends, and look at the best (and worst) celebrity hairstyles of the moment, so we’re giving Regis clients a forum in which to discuss these things and share them with friends, as well as the inspiration and know-how they need to recreate the looks themselves using a combination of video and photographic guides.'
Regis has 153 salons in the UK, with HCUK operating 24. Regis Corp is the world’s largest salon operator with around 13,000 locations worldwide.