Campaign: Corporate - Golden Square gets young people sorted

Campaign: Get Sorted
Client: Golden Square shopping centre
PR team: de Winter PR and Marketing
Timescale: September-November 2010
Budget: £8,000

Golden Square is Warrington's largest shopping centre with 120 high street retailers. The centre hosted an event along with the British Council of Shopping Centres designed to encourage young people to learn new skills and fulfil their potential in the jobs market.


- To raise Golden Square's CSR profile

- To engage with a younger target audience

- To increase footfall to the shopping centre.

Strategy and plan

The PR team branded the event 'Get Sorted' and focused on recruiting organisations in a range of industries including fashion, health and beauty, armed forces, public sector, hospitality, voluntary, construction and education. The team put together an exhibition including activities and information stands as well as interactive workshops.

To launch the talent week, senior management from Golden Square held workshops at schools to relate talents and hobbies to career opportunities.

Measurement and evaluation

The campaign generated 16 items of print and online coverage, and radio coverage on local station Wire FM.


The six-day event saw more than 2,000 people get involved, and increased footfall to Golden Square by 1.5 per cent year on year.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.