Campaign: Corporate - Golden Square gets young people sorted

Campaign: Get Sorted
Client: Golden Square shopping centre
PR team: de Winter PR and Marketing
Timescale: September-November 2010
Budget: £8,000

Golden Square is Warrington's largest shopping centre with 120 high street retailers. The centre hosted an event along with the British Council of Shopping Centres designed to encourage young people to learn new skills and fulfil their potential in the jobs market.

Objectives

- To raise Golden Square's CSR profile

- To engage with a younger target audience

- To increase footfall to the shopping centre.

Strategy and plan

The PR team branded the event 'Get Sorted' and focused on recruiting organisations in a range of industries including fashion, health and beauty, armed forces, public sector, hospitality, voluntary, construction and education. The team put together an exhibition including activities and information stands as well as interactive workshops.

To launch the talent week, senior management from Golden Square held workshops at schools to relate talents and hobbies to career opportunities.

Measurement and evaluation

The campaign generated 16 items of print and online coverage, and radio coverage on local station Wire FM.

Results

The six-day event saw more than 2,000 people get involved, and increased footfall to Golden Square by 1.5 per cent year on year.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.