If the key to good comms is credibility, surely Lord Mandelson has lost virtually all this asset value among the public?
The messenger must be credible for the message to be so. Political 'spin' is, or should be, different from corporate comms.
Can you imagine the media field-day when they learn this so-called spin-master has been advising company X or Y on this or that issue?
Will it help or harm the company's cause? It will be a brave - or foolish - company that hires him.
Why would any 'open and transparent' organisation wish to consult with or be associated with the 'Prince of Darkness'?
Oh, sorry, I'd forgotten - Gordon Brown hired him to help win the general election.
Steve Ellis, director, MediaAble