Web sites slammed as ’wallpaper’

The web sites of the UK’s leading companies have been slammed as ’corporate wallpaper’ in a new report.

The web sites of the UK’s leading companies have been slammed as

’corporate wallpaper’ in a new report.



The report says that the web sites of half the top 100 companies on the

FTSE represent little but on-line wallpaper and make little attempt to

capitalise on the opportunities the internet offers by, for example,

facilitating two-way communication.



Stephen Waddington, a director of Rainier, the agency which undertook

the research, said: ’The findings were fairly shocking. Corporate UK

really has not got its act together in terms of recognising the

potential of the web.’



The main problem uncovered by the survey was that firms are simply using

the net to put brochures on-line, but offer no way to communicate with

the company.



’Many of these companies have freephone numbers connected to call

centres, and they should apply the same logic to the web: some of them

have no address, phone number, e-mail or any way of contacting them,’

said Waddington.



The report found that 26 companies - including Tesco, BAA, CGU and

NatWest - failed to respond to a request for basic information after 100

days.



Less than 25 per cent of companies responded to a web inquiry within the

three-hour period deemed ’acceptable’ by the consultancy.



Six firms, including GUS, Land Securities and Prudential, provided no

contact information at all on their sites.



The only top 100 company without its own web site was British American

Tobacco.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.