Practical Action and Global Ethics appoint agencies to help them raise awareness

Two international development charities have signed PR agencies in a bid to keep overseas development on the media agenda in 2011.

Alleviating poverty: Practical Action
Alleviating poverty: Practical Action

As major aid charities such as Oxfam and the British Red Cross gear up to be the focus for donations over the Christmas period, lesser-known charities Practical Action and Global Ethics have enlisted support to help them gain cut-through next year.

Practical Action has app­ointed Band & Brown Communications to help it reach new audiences via an online video campaign.

Practical Action head of comms Rob Cartridge said: ‘This campaign will not only help raise awareness of Practical Action as an organisation, but also of the values that make us stand out from other charities in this field – working with the people of the developing world to enable them to lift themselves out of poverty.’

Band & Brown Communications managing partner Simon Francis added: ‘We are looking forward to widening consumer awareness of Practical Action and delivering more supporters for them.’

The agency was recruited following a three-way pitch to raise the charity’s profile, which remains little-known despite four decades of working to alleviate poverty.

The online video will form the hub of the three-month campaign, which will also inc­lude off- and online PR, social media and a microsite.

Meanwhile, Global Ethics has appointed PrettyGreen as its consumer agency to help it promote the not-for-profit One brand.

The One brand funds like-for-like projects in Africa, such as selling bottled water to raise money for water projects. PrettyGreen is charged with relaunching One products following an upcoming rebrand.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.