Following a competitive pitch process, Blue Rubicon won the brief for the marketing services business. The incumbent was Hotwire. This is the first time Experian has used an agency to handle the communications for its SME business and Blue Rubicon won the brief in a separate pitch.Simon Pritchett, director at Blue Rubicon, who will lead the campaigns, told PRWeek: ‘Experian is a fascinating, successful business with a wealth of consumer insight. We’ll be working with the in-house PR team to showcase the value their data and services offer a cross-section of companies, including small businesses.’
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