Dragons' Den's Peter Jones hires House PR for clothing range

Dragons' Den star Peter Jones has appointed House PR to launch his new clothing range, initially comprising socks, cufflinks, ties and shirts.

Launching clothing range: Peter Jones
Launching clothing range: Peter Jones

The Peter Jones Collection is targeted at men aged between 25 and 45, and the aim of the PR programme is to introduce the collection to the business and lifestyle media.

Initially the campaign will run for a three-month period, with the potential to continue as more items are added to the collection.  

House PR was appointed for its insight into how the range should be launched to the target market, as well as the team’s knowledge of the relevant media.

House PR MD Ginny Paton described it as a ‘substantial piece of business for the agency’.

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