Square Mile buys Fleet Financial to increase offering

Financial PR agency Square Mile Communications has acquired rival Fleet Financial Communications for an undisclosed fee. The deal pushes the agency into the PR Week Top 40 UK agencies in fee income.

Financial PR agency Square Mile Communications has acquired rival

Fleet Financial Communications for an undisclosed fee. The deal pushes

the agency into the PR Week Top 40 UK agencies in fee income.



Fleet was started in 1970 by Ian James. Last year the agency, which

specialises in media relations for small- to medium-sized public

companies, had fees of pounds 500,000. It has 40 clients including

London and Edinburgh plc, Benson Crisps and Stirling Security Group.



According to Square Mile chairman Tim Jackaman, Fleet will be maintained

as a separate brand. However, Jackaman wants to grow the business

through investment and plans to hire two more staff to join the

three-person operation within the next three months.



James will remain chief executive of Fleet, although the agency is

moving from its Fleet Street offices to Square Mile’s offices in Gough

Square, London.



Jackaman said: ’We can now offer services to a greater spectrum of

businesses.



A large proportion of our new business is from the IT, internet stock

and biotech sectors, where companies can grow very quickly. This will

allow us to offer a seamless service.’



P Square Mile Communications has been appointed by high street greetings

card retailer Clinton Cards to carry out a financial PR programme,

raising the profile of Clinton in the City. Square Mile replaces

incumbent Bell Pottinger, which had been retained by Clinton since it

floated in 1988.



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