Hit or Miss?: UK Uncut uses social media for tax avoidance protests

Uncut on camera: Campaigners staged a day of action last Saturday against the tax arrangements of rich individuals and big businesses.

Protests took place on high streets across Britain under the banner of UK Uncut, a fast-growing movement that is gathering support via social networking sites. 'What a clever, well-targeted protest,' enthused Guardian columnist Polly Toynbee, after both old and new media were quick to cover the story.

HOW I SEE IT - STUART BRUCE, MD, WOLFSTAR CONSULTANCY

The UK Uncut campaign is a good demonstration of how social media can be used to augment traditional campaigning methods. It organises campaigns via Twitter and Facebook, and its website ukuncut.org.uk.

Many of those involved are the 'usual suspects' with a history of similar campaigns, predating social networks.

It is early days with comparatively low levels of social activity. But it is a hit because it has used social media to reach out directly to new supporters and to promote its campaign directly to the public, making it far harder for mainstream media to ignore.

YouTube videos of campaigners singing an alternative 12 Days of Christmas spread the protest far beyond those shoppers who actually saw it. It shows that you should not ditch the old methods, but they work better with the new - HIT.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

The latest social media fail case study: #myNYPD

The latest social media fail case study: #myNYPD

The NYPD's Twitter fail offers another social media lesson for organisations.

Edelman US chief Mark Hass steps down

Former top lobbyist and H&K CEO Robert Gray passes away at 92

Former top lobbyist and H&K CEO Robert Gray passes away at 92

Robert Gray, an influential Washington, DC, lobbyist and former chairman and CEO of Hill & Knowlton, passed away last Friday. He was 92.

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.