Hit or Miss?: UK Uncut uses social media for tax avoidance protests

Uncut on camera: Campaigners staged a day of action last Saturday against the tax arrangements of rich individuals and big businesses.

Protests took place on high streets across Britain under the banner of UK Uncut, a fast-growing movement that is gathering support via social networking sites. 'What a clever, well-targeted protest,' enthused Guardian columnist Polly Toynbee, after both old and new media were quick to cover the story.


The UK Uncut campaign is a good demonstration of how social media can be used to augment traditional campaigning methods. It organises campaigns via Twitter and Facebook, and its website ukuncut.org.uk.

Many of those involved are the 'usual suspects' with a history of similar campaigns, predating social networks.

It is early days with comparatively low levels of social activity. But it is a hit because it has used social media to reach out directly to new supporters and to promote its campaign directly to the public, making it far harder for mainstream media to ignore.

YouTube videos of campaigners singing an alternative 12 Days of Christmas spread the protest far beyond those shoppers who actually saw it. It shows that you should not ditch the old methods, but they work better with the new - HIT.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Judge tells Max Clifford trial jury majority verdicts will be accepted

Judge tells Max Clifford trial jury majority verdicts will be accepted

The jury in the trial of celebrity publicist Max Clifford has been told by the judge that he will accept majority verdicts after five days of deliberations on 11 charges of indecent assault.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.