Hotwire Group's consumer tech division Skywrite sets up shop in France

Consumer tech shop Skywrite has announced the launch of its first global office, to be based in Paris, France.

Leading Skywrite's French division: Christophe Goudy
Leading Skywrite's French division: Christophe Goudy

The expansion comes as the agency announces its first international client win. Mobile app developer ALK has handed a brief to Skywrite to promote its CoPilot sat nav app to French consumers.

Hotwire France's managing director Christophe Goudy will also lead the consumer-focused agency in Paris, working alongside programme director Mathilde Dewilde.

Skywrite UK MD, Emma Hazan said: 'We’re really proud to now be able to offer our services in France. With a fantastic team already in place to run the French side of the ALK account, we look forward to building the Skywrite brand on the other side of the channel.'

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