Tonic Life Communications secures brief for 'healing honey' range

Healthcare comms shop Tonic Life Communications has been called in to handle the launch of a range of 'healing honey' by Ian Staples, the former MD of Halfords.

Healing properties: honey
Healing properties: honey

Active H2O2NEY, by Healing Honey International, is a new, ultra-pure, Chilean honey with antimicrobial properties said to be effective in fighting bugs such as MRSA and E.coli.

The product is being established after independent studies have demonstrated that the honey is highly effective against antibiotic-resistant organisms and killer hospital bugs including MRSA and salmonella.

Tonic won the account following a competitive pitch which involved at least three other unnamed agencies. The brief will be led by Scott Clark, Tonic Group CEO. The business will be the honey manufactures’ first foray into retained PR at it looks to create an entire new category for the well-known natural product.

As part of the brief, Tonic will work with the company around the UK launch of Active H2O2NEY, championing its role as part of a healthy lifestyle as well as raising awareness of the product's healing properties.

Clark said: ‘Active H2O2NEY is a natural product with some "supernatural" powers. It’s very exciting to see the groundbreaking research discoveries being made on Active H2O2NEY.’

The account is initially a retainer for the UK launch of Active H2O2NEY and will run through to the middle of next year.

The honeys, which are collected on the Rio San Pedro estate in the rain forest of southern Chile from native Quillay, Tineo and Ulmo trees, will be available at major high street retail outlets and through marketing agents such as Duerrs and Lifeplan Products.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.